MetaKom : Jurnal Kajian Komunikasi
Vol 3 No 2 (2019): 6th Edition

USING FACEBOOK-BASED SOCIAL MEDIA IN SUPPORTING MARKETING EQUIPMENT ACTIVITIES TRADITIONAL AGRICULTURE

Yunus Winoto (Universitas Padjadjaran)
Kaizeno Globi Cancerine (Universitas Padjajaran)
Rully Kairul Anwar (Universitas Padjajaran)



Article Info

Publish Date
13 Oct 2019

Abstract

The method used uses a qualitative approach to the type of action research research. There are five stages in the research that begin the diagnosis stage, the planning, implementation, evaluation and learning stages. At the stage of the action in the form of creating a Facebook page for Galonggong craftsman marketing activities with the name '' Galonggong Tasik Village Crafts '' and the user name is @ kerajinangalonggong.tas1k. As for the results of an evaluation of the design of Facebook-based social media development in supporting the marketing activities of agricultural equipment craftsmen in the village of Galonggong Tasikmalaya in the form of a Facebook page with the name "Handicraft Kampong Galonggong Tasik" that this page has been assessed and received very well by the craftsmen and said to have been suitable for use in the marketing of products from the agricultural tools of the village of Galonggong Tasikmalaya.

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Journal Info

Abbrev

metakom

Publisher

Subject

Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal MetaKom merupakan peer-reviewed journal yang diterbitkan oleh Jurusan Ilmu Komunikasi, FISIP, Universitas Lampung. Jurnal Kajian Komunikasi MetaKom menampung pemikiran-pemikiran dan hasil penelitian dari komunitas akademis. Terbit dua kali setahun, Jurnal MetaKom diharapkan mampu ...