Business Management Journal Program Studi Manajemen
Vol 7, No 1 (2011): Business Management Journal

PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP KOMITMEN DAN DAMPAKNYA TERHADAP LOYALITAS

Husein Umar (Unknown)

Article Info

Publish Date
01 Aug 2017

Abstract

The purpose of this survey is to examine the effect of satisfaction and trust to commitment and their impact to loyalty. The population includes everyone who travelling to Bandung from Jakarta by toll road suttle service Cipaganti and Xrans. There were 300 respondents purposively selected. Data analysis using Structural Equation Modelling produce the following results : 1) satisfaction influences commitment, 2) Trust influences commitment, 3) commitment influences loyalty, 4) Satisfaction influences loyalty, 5) Trust influences loyalty. Key Words- Trust, satisfaction, commitment, loyalty.

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
4289.014 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Business Management Journal Program Studi Manajemen
Website

Abbrev

business-management

Publisher

Universitas Bunda Mulia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by ...