Jurnal Bisnis dan Akuntansi
Vol 4 No 3 (2002): Jurnal Bisnis dan Akuntansi

PENGARUH ENTERTAINMENT, IRRITATING DAN INFORMATIVENESS TERHADAP NILAI IKLAN DAN SIKAP TERHADAP PERIKLANAN DI WEB DI KALANGAN MAHASISWA DI JAKARTA BARAT

M. ARY BUDI YUWONO (Program Pascasarjana Universitas Trisakti)
FAUZIYAH HAYATI SYAHIR (STIE Trisakti)

Article Info

Publish Date
06 Nov 2019

Abstract

The growth of advertising on the World Wide Web requires research on users' general perceptions since these attitudes toward individual advertisements. This article presents results of a survey among university students focusing on the perceived value of Web Advertising in the general media. Both the hypothesized model of advertising value and its role as an antecedent of overall audience attitudes are confirmed.

Copyrights © 2002




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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...