Jurnal Manajerial
Vol 2 No 1 (2015)

PENGARUH ATMOSFER DALAM GERAI, FASILITAS, DAN KEANEKARAGAMAN PRODUK TERHADAP MOTIF BELANJA HEDONIK PENGUNJUNG DI MAL GRESIK

Naning Ayu Astiwi (Unknown)

Article Info

Publish Date
28 Dec 2017

Abstract

This research is purposed to measure the partial and simultan of atmosphere influence in platform, facilities and all kinds of products to hedonic shopping motif of Gresik Mall visitors. This research takes 80 respondents from Gresik Mall visitors to research sample. Analysis results show that atmosphere in platform, facilities and all kinds of products influence in partial and simultan to hedonic shopping motif.

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Journal Info
Jurnal Manajerial
Website

Abbrev

manajerial

Publisher

Universitas Muhammadiyah Gresik

Subject

Decision Sciences, Operations Research & Management

Description

The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article ...