JBIMA (Jurnal Bisnis dan Manajemen)
Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)

Pengaruh Citra Toko dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada Toko Grosir Cirebon

Asep Gunawan (Mahasiswa Program Studi Doktor Ilmu Manajemen, Universitas Jenderal Soedirman)

Article Info

Publish Date
01 Sep 2016

Abstract

The purpose of this study was to analyze the Store Image effect on customers loyalty, and Customer Satisfaction on customers loyalty and effect Store Image and Customer Satisfaction jointly towards Customer Loyalty in Grocery Stores Cirebon. The results showed that the image store did not significantly affect customer loyalty, while customer Satisfaction significant effect on the Customer Loyalty. Effect of Store Image and Customer Satisfaction jointly against significant effect of Customer Loyalty.

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Journal Info
JBIMA (Jurnal Bisnis dan Manajemen)
Website

Abbrev

jbm

Publisher

Universitas Peradaban

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The journal provides a forum for original research articles and reviews from various topic in business and management, including but is not limited to Business Strategy and Policy, Entrepreneurship, Micro and Small Medium Enterprise, Financial Management, Corporate Finance, Behavioral Finance, ...