Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen
Vol 6, No 2 (2019)

PENERAPAN PRINSIP 5C TERHADAP PENGAMBILAN KEPUTUSAN KREDIT PADA PT. BRI UNIT HANDIL BAKTI BARITO KUAL

Siti Raesa Rizki P (Fakultas Ekonomi Universitas Islam Kalimantan Muhammad Arsyad Al Banjar)
Akhmad Samhudi (Fakultas Ekonomi Universitas Islam Kalimantan Muhammad Arsyad Al Banjar)



Article Info

Publish Date
01 Jul 2019

Abstract

PT. BRI Unit Handil Bakti is a bank company engaged in the field of savings and loans, so far in lending has not been optimal in analyzing lending to customers. The lack of attention of the company in channeling credit activities, especially related to corporate credit decision making, has an adverse impact on bad loans for the company. To apply the 5C principle in making credit decisions, it can take several steps including: assessing prospective customers, knowing the seriousness of prospective customers, tightening the selection of prospective customers and also companies need to train the relevant analysis team in it and coordinate all parts of the loan on an ongoing basis to support the results distribution of company credit products. PT. BRI Handil Bakti Unit is less optimal in implementing prudential principles in making credit decisions, so that it impacts on operational activities and lending. The company needs to have good planning to maximize lending activities so that the company is more selective in assessing prospective customers so as to suppress problem loans / suppress the NPL level to a minimum.

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Journal Info

Abbrev

alkalam

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Al Kalam Jurnal Komunikasi, Bisnis dan Manajemen menerbitkan naskah hasil penelitian yang relevan dengan bidang ilmu komunikasi, bisnis dan manajemen. ...