Source: Jurnal Ilmu Komunikasi
Vol 3, No 2 (2017): Source Jurnal Ilmu Komunikasi Volume 3 Nomor 2 Oktober 2017

PENGARUH IKLAN TELEVISI TERHADAP MINAT BELI SMARTPHONE PADA MASYARAKAT (STUDI KASUS DI KECAMATAN JOHAN PAHLAWAN KABUPATEN ACEH BARAT)

Hidayati, Rahma (Unknown)
Sudarman, sudarman (Unknown)
mustafa, mustafa (Unknown)



Article Info

Publish Date
30 Oct 2018

Abstract

Advertising smartphone is one factor very important in introducing a product to consumers. Foradvertising can affect mindset for consumers to use the offered by companies smartphone. Thisreport aims to understand analyze the influence of advertising smartphone in television stations ofinterest in buying the community in Sub District Johan Pahlawan District of Aceh West. This studyadopted qualitative approaches to explain data research obtained by using interviewing 10 sourceswho vote with used technique purposive sampling. According to the research has been discoveredthat viewing Any impact advertising smartphone presented on television stations of interest inbuying the community in Sub District Johan Pahlawan District of Aceh West. From the results ofresearch that has been done, can be stated that the impressions of smartphone ads can affectpeople's buying interest.Keywords: Advertising, Television, Interest, Smartphone

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Journal Info

Abbrev

jsource

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

SOURCE is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: media and journalism, new media and communication technologies, cultural communications, public ...