Jurnal Ilmu Manajemen
Vol 8, No 2 (2019): Jurnal Ilmu Manajemen

PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP BRAND TRUST PRODUK KOSMETIK WARDAH

Izzati, Rosyida Rahma (Unknown)

Article Info

Publish Date
15 Jun 2019

Abstract

The purpose of this research is to analyze: 1) influence of perceived quality on brand trust and 2) influence brand image on brand trust. Data was collected from 105 respondent who are consumer of Wardah cosmetics in Surakarta and the surrounding area. The method of analysis use multiple linear regression. Based on the test of all instrument variables are valid and reliable. Classical assumption test indicate that the data normally distribute and linier, moreover there are no multicollinearity and heteroschedastisity. The result of this research showed that: 1) perceived quality has positive and significant influence on brand trust and 2) brand image has positive and significant influence on brand trust.

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Journal Info
Jurnal Ilmu Manajemen
Website

Abbrev

ilmu_manajemen

Publisher

Universitas Muhammadiyah Palembang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen is published by Pascasarjana Management Department. It is published twice year in June and December. Jurnal Ilmu Manajemen publish papers in the field of management science that give contribution to the development of management science, and management practices. We accept ...