Jurnal Akuntansi Barelang
Vol 4 No 1 (2019): Jurnal Akuntansi Barelang

STRATEGI MENINGKATKAN KEUNGGULAN BERSAING PADA PT RESTU BUMI LESTARI

Hendri Herman (Universitas Putera batam)

Article Info

Publish Date
30 Nov 2019

Abstract

This study aims to determine the strategies that can be carried out by companies in increasing competitive advantage. The object of this study is PT Restu Bumi Lestari with 45 respondents. The research data was obtained using a questionnaire. The results of this study are that prices significantly influence competitive advantage, service quality significantly influences competitive advantage, and price and service quality simultaneously have a significant effect on competitive advantage.

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Journal Info
Jurnal Akuntansi Barelang
Website

Abbrev

jab

Publisher

Universitas Putera Batam

Subject

Economics, Econometrics & Finance

Description

This journal contains accounting studies which include Financial Accounting, Public Sector Accounting, Management Accounting, Economic, Islamic Financial Accounting and Management, Auditing, Corporate Governance, Ethics and Professionalism, Corporate Finance, Accounting Education, Taxation, Capital ...