Jurnal Akuntansi Barelang
Vol 3 No 1 (2018): Jurnal Akuntansi Barelang

STRATEGI MENINGKATKAN KEUNGGULAN BERSAING MELALUI KUALITAS PELAYANAN PADA PT PUTRA USAHA MANDIRI KOTA BATAM

Hendri Herman (Universitas Putera batam)

Article Info

Publish Date
26 Nov 2018

Abstract

This study aims to determine the effect of service quality on competitive advantage at PT Putra Usaha Mandiri Batam City. The population in this study were 120 customers of PT Putra Usaha Mandiri Kota Batam. Determination of the number of samples using Slovin formula, so that the number of samples is 92. The results of the study show that service quality has a significant effect on competitive advantage. R value of 36.1%, which means that competitive advantage can be explained by service quality of 36.1%.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
294.175 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Akuntansi Barelang
Website

Abbrev

jab

Publisher

Universitas Putera Batam

Subject

Economics, Econometrics & Finance

Description

This journal contains accounting studies which include Financial Accounting, Public Sector Accounting, Management Accounting, Economic, Islamic Financial Accounting and Management, Auditing, Corporate Governance, Ethics and Professionalism, Corporate Finance, Accounting Education, Taxation, Capital ...