Jurnal Manajemen Bisnis dan Kewirausahaan
Vol 3, No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan

Pengaruh Kualitas Layanan Dan Kepercayaan Terhadap Kepuasan Pelanggan

Zefanya Zefanya (Unknown)

Article Info

Publish Date
05 Aug 2019

Abstract

The aim of this study are: Frist, to explore the effect of service quality towards customer satisfaction. Second , to explore the effect of trust towards customer satisfaction. The method of data collection is convenience sampling. The sample of this research are collected from 186 respondent, who used one of these online shops in Jakarta. The technique of data analysis used in this study was regression analysis via the statistical package for social sciences computer programme version 18. The result are: (1) service quality has a positive impact towards customer satisfaction; (2) trust has a positive impact towards customer satisfaction.

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Journal Info
Jurnal Manajemen Bisnis dan Kewirausahaan
Website

Abbrev

jmbk

Publisher

Universitas Tarumanagara

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal ...