Dialog
Vol 39 No 2 (2016): JURNAL DIALOG

RELASI KUASA DAN REPRODUKSI MAKNA RELIGIUSITAS DALAM IKLAN-IKLAN ISLAMI RAMADHAN

Nurus Shalihin (Lecturer of Faculty of Syari’ah IAIN Imam Bonjol Padang, Jln. Mahmud Yunus No 1 Lubuk Lintah Padang, Sumbar. Kode Pos 25153)

Article Info

Publish Date
31 Dec 2016

Abstract

This paper discusses the phenomena of commericals which used Islamic symbols during Ramadhan. The focus of this paper is investigating how the meaning construction occurred in these commercials. The meaning construction mechanism in this study involves: (1) what symbols the commercials use to represent Islam, (2) the relation between Islamic symbols and the marketed products, (3) the situation or context in which the symbols were represented in the commercials, (4) what messages these commercials would like to deliver through Islamic symbols. KEY WORDS: Power relation, meaning production, religiosity, Islamic commercials, consumerism

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Journal Info
Dialog
Website

Abbrev

dialog

Publisher

Kementerian Agama Republik Indonesia

Subject

Religion Humanities Social Sciences

Description

DIALOG (p-ISSN: 0126-396x, e-ISSN: 2715-6230) is a periodical scientific journal which managed by Secretary of The Research and Development & Educational Training Agency - Ministry of Religious Affairs. This journal first published in 1976. But then, it was officially changed in to an electronic ...