Dampak Pasar Malam Terhadap Tataniaga Hasil Pertanian Di Kecamatan Tenggarong

Drianti, Astik
Sinaga, Ovigeria Subroto

Jurnal Magrobis
Vol 15, No 1 (2015): 2015

The objective of the research was to find out pasar malam impact to farming yield at Tenggarong district, by marketing chains, margins and distribution margins from the farming yield. Focus these farming yield was spinach, kale, water spinach, mustard and chili.Marketing chains of these farming yield through short chains marketing of nine percents, ninety percents through medium chains and one percents through long chains. Average margins of spinachs was Rp. 1.069,91,- water spinach Rp. 552,46,- kale Rp. 1.856,34,- mustard Rp. 3.099,57 and chili Rp. 19.548,88,-. Composition of margin distribution is marketing cost 74,63% and 25,36% profits.Key words: pasar malam, farming yield marketing and marketing chains