VCD (Journal of Visual Communication Design)
Vol. 3 No. 1 (2018)

"Clever Little Bag" Green Packaging Innovation from Puma

Shienny Megawati Sutanto (Unknown)

Article Info

Publish Date
15 Apr 2019

Abstract

"Clever Little Bag" a green packaging innovation from Puma. The needs for packaging products in the retail business has taking its toll for the environment due to the large amount of natural resources used and residual packaging waste. Puma, shoe manufacturer are trying to reduce this effects by innovating "Clever Little Bag". This research aims to analyze how "Clever Little Bag" succeeds in reducing Puma's carbon footprint significantly.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
774.169 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
VCD (Journal of Visual Communication Design)
Website

Abbrev

VCD

Publisher

Universitas Ciputra Surabaya

Subject

Arts Social Sciences

Description

VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual ...