International Journal of Electrical and Computer Engineering
Vol 6, No 6: December 2016

Enhancing the Accuracy of Mobile Geo Targeting

Dmitry Sergeevich Silnov (National Research Nuclear University MEPhI (Moscow Engineering Physics Institute))

Article Info

Publish Date
01 Dec 2016

Abstract

SMS advertising companies use mobile phone numbers to send its own content. Geo targeting can improve advertising possibilities. New approach of mobile numbers geo targeting discovered and used in Russia. That approach can be used not only in Russia, but its universal for any country. For Russian geo targeting used site avito.ru for attaching mobile to selected area in city.

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Journal Info
International Journal of Electrical and Computer Engineering
Website

Abbrev

IJECE

Publisher

Institute of Advanced Engineering and Science

Subject

Computer Science & IT Electrical & Electronics Engineering

Description

International Journal of Electrical and Computer Engineering (IJECE, ISSN: 2088-8708, a SCOPUS indexed Journal, SNIP: 1.001; SJR: 0.296; CiteScore: 0.99; SJR & CiteScore Q2 on both of the Electrical & Electronics Engineering, and Computer Science) is the official publication of the Institute of ...