International Journal of Electrical and Computer Engineering
Vol 2, No 6: December 2012

A Daily-level Purchasing Model at an E-commerce Site

Shota Sato (Tokyo University of Science)
Yumi Asahi (Shizuoka University)



Article Info

Publish Date
01 Dec 2012

Abstract

Recently, the e-commerce sites market in Japan is growing. Many companies in e-commerce sites compete for customers each other. Therefore, e-commerce managers need to find good customers who may benefit before these customers purchase at rivals. Some preceding studies discuss which visits lead to purchase. However, it is unclear when a customer visits. In our approach, we predict the day a customer will purchase. As a result, we found some customers who tend to purchase on the day after they viewed many product pages. We also found that product page viewing before purchasing may be one of good predictors.DOI:http://dx.doi.org/10.11591/ijece.v2i6.1816

Copyrights © 2012






Journal Info

Abbrev

IJECE

Publisher

Subject

Computer Science & IT Electrical & Electronics Engineering

Description

International Journal of Electrical and Computer Engineering (IJECE, ISSN: 2088-8708, a SCOPUS indexed Journal, SNIP: 1.001; SJR: 0.296; CiteScore: 0.99; SJR & CiteScore Q2 on both of the Electrical & Electronics Engineering, and Computer Science) is the official publication of the Institute of ...