Jurnal Komunikasi Pembangunan
Vol. 11 No. 2 (2013): Juli 2013

Pemaknaan Iklan Serial Rokok Djarum Super Analisis Semiotika Ferdinand de Sausure

Agustini . (Unknown)
Novando Andria Purwadi (Unknown)

Article Info

Publish Date
16 Feb 2015

Abstract

ABSTRACT The purpose of this research is knowing about meanings that contained in advert of cigarette Djarum Super “My Great Adventure Indonesia” version in television. The type of this research is qualitative descriptive that using qualitative method by approach semiotic analysis. The data of analyse from this research using “signifier” or connotation meaning, “signified” or denotation meaning and “signification” or both meanings. This advert of Djarum Super “My Great Adventure Indonesia” version is explaining if this advert want to show to public the characteristic that leading to positive things of that product, it also want to present if Indonesia is reach of nature potential, beauty of nature and varied of cultures.Key words:advertmeaning, semiotica analysis, SCTV

Copyrights © 2013




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
682.596 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Komunikasi Pembangunan
Website

Abbrev

jurnalkmp

Publisher

Institut Pertanian Bogor

Subject

Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikasi Pembangunan (Jurnal KMP) is a journal that publishes research results on development communication, especially related to agriculture and rural areas. Jurnal KMP is published twice a year, in February and ...