Jurnal Ilmiah Ranggagading (JIR)
Vol 10, No 1 (2010): Jurnal Ilmiah Ranggagading

Mengukur Keputusan Nasabah Melalui Analisis Brand Association Studi Kasus pada Bank Muamalat Indonesia – Cabang Bogor

Mubarak, Mumuh Mulyana (Unknown)
Puspitasari, Ratih (Unknown)

Article Info

Publish Date
26 Jan 2012

Abstract

This research examines of the questions to (1) the customer behaviour in choosing variety of products offered by Bank Muamalat Indonesia in Bogor, (2) any factors that could be dominant and have an opportunity to be developed, (3) what kind of brand association that are formed by customers of Bank Muamalat Indonesia in Bogor. The main parameter in this research is based on The Respondent Characteristic Analysis and The Brand Association Analysis. The present study investigates that Security and Services could create a Brand Assocition of Bank Muamalat Indonesia in Bogor. Finally, those Five attributes will be set as an image to the customers to describe the Bank Muamalat Indonesia in Bogor. Keywords: Brand Association.

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Journal Info
Jurnal Ilmiah Ranggagading (JIR)
Website

Abbrev

jir

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ranggagading (JIR) is published by Sekolah Tinggi Ilmu Ekonomi Kesatuan (STIEK). Published twice a year. JIR is a media communication and reply forum for scientific works especially concerning the field of Accounting and ...