Jurnal Ilmiah Ranggagading (JIR)
Vol 6, No 2 (2006): Jurnal Ilmiah Ranggagading

Formulasi Strategi Pengembangan Jaringan Distribusi terhadap Tingkat Volume Penjualan : Studi Kasus pada PT Hero Supermarket

Sujana, Sujana (Unknown)
Zuhdi, Saefudin (Unknown)
Kamaludin, Kamaludin (Unknown)

Article Info

Publish Date
17 Feb 2012

Abstract

The purpose of matrix IE (Internal-External) model is to formulate the company strategy for corporate level to more detail. The result of research indicates that company position is in quadrant V at Matrix IE, that means in the “growth and being stable” position. The EFAS’ score is 2,422 and the increasing in market demand is the biggest opportunity factor to achieve by the company. The IFAS’ score is 2.719 with inventory control system as a dominant factor (score: 0.452). Thereby the strategy for the company level that can be extended is ‘defending and developing strategy’ to increase the volume of sales and company’s profit... Keywords: Marketing strategy, Distribution network.

Copyrights © 2006




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Ranggagading (JIR)
Website

Abbrev

jir

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmiah Ranggagading (JIR) is published by Sekolah Tinggi Ilmu Ekonomi Kesatuan (STIEK). Published twice a year. JIR is a media communication and reply forum for scientific works especially concerning the field of Accounting and ...