Strategi Memenangkan Persaingan Dalam Menjual Cat Tembok : Studi Volume Penjualan Penjualan Pada CV. XYZ

Sujana, Sujana
Susanto, Susanto

Jurnal Ilmiah Ranggagading (JIR)
Vol 2, No 2 (2002): Jurnal Ilmiah Ranggagading

Increasing market demand potential to a product and the fact that just few firms makes use of such market, it’s required accurate marketing strategy in marketing products. Based on SWOT and position of competition analysis, a firm can determine how to expand market potential, how to build product image, and how to broaden distribution network, developing of production, and developing of human resources quality