AKUNTABILITAS
Vol 10, No 2: Oktober 2017

Analisis Pengaruh Kualitas Pelayanan Terhadap Loyalitas Nasabah Baitul Maal wat Tamwil

Rini Dwiyani Hadiwidjaja (Universitas Terbuka)

Article Info

Publish Date
22 Oct 2017

Abstract

The aim of this research is to analyze the effect of service quality to customers’ loyalty in BMT customers. The method that used in this research is descriptive analysis and multiple regression analysis. The result shows that the service quality in good and high category. But, the customers’ loyalty in medium category. To increase the loyalty of the customers, it needs to increase the service quality to the customers. This will had a positive effect on customers loyalti. Customers’ loyalty can be a good promotion to the BMT. 

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Journal Info
AKUNTABILITAS
Website

Abbrev

akuntabilitas

Publisher

Universitas Islam Negeri Syarif Hidayatullah Jakarta

Subject

Economics, Econometrics & Finance

Description

AKUNTABILITAS (ISSN 1979-858X; E-ISSN 2461-1190) is an Indonesian Accounting Journal published by the Department of Accounting, Faculty of Economic and Business, Syarif Hidayatullah State Islamic University. It specializes in Studies of Financial Accounting, Management Accounting, Sharia Accounting, ...