The success of an organization to operate in a complex and tight competition is verymuch determined by several factors. Global business changes phenomena havedemanded the companies to be more critical. Only those having global competitiveadvantage would sustain and develop. To identify sources of and potentialcompetitive advantage, an organization would need value chain concept as ananalytical tool. According to the concept, a company needs to develop partnershiprelation in the whole activities from beginning till ending. This article reviews howcompanies manage their strategic activities using value chain analysis and howthis concept would be developed in the partnership relation.
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