JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI
Vol 4 No 2 (2016): Juni

ANALISIS JALUR DISTRIBUSI SAYURAN BUNGA KOL (Brassica oleraceae) DARI PETANI DI KECAMATAN BATURITI HINGGA KONSUMEN DI KOTA DENPASAR

Nur Arifin (JURUSAN TEKNOLOGI INDUSTRI PERTANIAN FAKULTAS TEKNOLOGI PERTANIAN UNIVERSITAS UDAYANA)
Anak Agung P.A. Suryawan Wiranatha (JURUSAN TEKNOLOGI INDUSTRI PERTANIAN FAKULTAS TEKNOLOGI PERTANIAN UNIVERSITAS UDAYANA)
Sri Mulyani (JURUSAN TEKNOLOGI INDUSTRI PERTANIAN FAKULTAS TEKNOLOGI PERTANIAN UNIVERSITAS UDAYANA)



Article Info

Publish Date
30 Dec 2016

Abstract

The objective of the study were: 1 to know the type of distribution channel of cauliflower, 2) to determine the marketing and profit margins of each distribusion channel, 3) to determine the lowest and highest profit margin from the distribution channels of cauliflower at District of Baturiti to consumers in Denpasar. This study used survey method. The population in this research was the cauliflower growers in 3 Subak Baturiti. The samples used in this study were 25 farmers cauliflower. There were 5 distribut ion channels of cauliflower from Baturiti to Denpasar, there are 5 lines: Line 1) farmers - wholesalers -traditional market retailers - consumers; lane 2) farmers - wholesalers - retailers supermarket - consumers; 3) farmers - collectors - wholesalers - retailers – consumers, 4) farmers -collectors - consumer (hotel); and 5) farmers - the mediator - wholesaler - consumer (catering). Marketing margins and profit margins of each channel were as follows: 1) Rp 6.000 and 5.098; 2) Rp 14.000 and 10.797; 3) Rp 7.000 and 4.754; 4) Rp: 4.000 and 3.462; 5) Rp 8.250 and 4.385. The lowest marketing and profit margins was in channel 4, while the highest marketing and profit margin was in channel 2.

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Journal Info

Abbrev

jtip

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI adalah media publikasi ilmiah yang diterbitkan oleh Program Studi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian-Universitas Udayana, berisikan artikel hasil-hasil penelitian, ulasan (review), opini ilmiah oleh mahasiswa, dosen, praktisi, dan ...