<![CDATA[The study, entitled "Value Chain Analysis on the SME of Soybean Milk in Denpasar"aimed: (1) to analyze the value-added processing and value-added marketing on a small industrialprocessing of regular soybean milk (imported soybean) and the edamame soybean in Denpasar Cityarea; (2) To analyze the marketing distribution channels of soybean milk products in Denpasar; and(3) to determine the soybean milk marketing distribution channels that generate the highest addedvalue. This research used Added Value Analysis (Hayami et al., 1987) to calculate the value addedin the processing and marketing in the process of soy milk products that use raw materials ofedamame soybeans and regular soybean (imported material).The results of the research concluded that the value-added processing on edamame soy milkproducts was Rp. 72.810.04 / kg (41,87%) and the value-added marketing process was Rp. 2.310.41/ bottle (33,01%) on manufacturers that sell products directly to consumers, amounting to Rp.310,41 / bottle (6,21%) at a manufacturers that sell their products to wholesalers and retailers forRp.1.805 / bottle (25,79%) on the wholesaler, and Rp. 1.820 / bottle (20,22%) at a retailer that isused by the wholesaler, Rp. 1.750 / bottle (25%) at a retailer by manufacturers, for soy milkproducts of regular soybean (imported), the value-added processing process Rp. 41.091,25 / kg(50,53%) and added value marketing process Rp. 1.870,38 / bottle (34,01%) on manufacturers thatsell their products directly to consumers at Rp. 870,38 / bottle (19,34%) at a manufacturers that selltheir products to wholesalers and retailers, Rp. 2.160 / bottle (33,23%) on the wholesaler, Rp. 960 /bottle (12,8%) on a retailer used by wholesalers, amounting to Rp. 980 / bottle (16,33%) on the tworetailers that are used by the manufacturers.Marketing distribution channels of soy milk products in Denpasar either edamame soybeanor usual soybean (imported) used the following channels: (1a) Manufacturer --Wholesaler - retailers- consumers; (1b) Manufacturer - Wholesaler - Consumers; (2) Manufacturer - Retailer - Consumer;and (3) Manufacturer - Consumer. Keywords: Soybean Milk, Added Value Analysis, Distribution Channels]]>
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