Sarbagita region is currently facing problems such as traffic congestion roads. High private vehicle ownership has a direct impact on the community in using public transport. Secondary data are extensively used in this study are from selected households along the corridor in 4 (four) Trans Sarbagita service. The data used is household income, family composition (number of members, workers, and students), ownership of motor vehicles (the number of cars and motorcycles), trip purpose (work, school and shopping). Statistical Package for Social Science (SPSS) version 20 software is used to perform a multinomial logit regression. In addition, GDP and inflation for 5 (five) years in Denpasar and Badung regency which is used to estimate the household income during the next 20 years. Analysis shows that household income
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