E-Journal Of Cultural Studies
Volume 7, Number 3, Agustus 2014

IDEOLOGY OF COMMODIFICATION OF BARONG PERFORMING ART AT BANJAR DENJALAN-BATUR, BATUBULAN, GIANYAR

Subrata, I Wayan (Unknown)



Article Info

Publish Date
18 Aug 2014

Abstract

Performing arts barong in Banjar Denjalan - Batur Batubulan Gianyar is one tourist attraction that deliberately conceived , produced , and distributed to the travel agency for domestic consumption and foreign tourists . The ideology behind the commodification of performing arts barong able to make it existed until now to meet the needs of tourism in Bali . This paper mengangakat problem of ideology whether contained in the commodification of performing arts in Banjar Denjalan barong - Batur Batubulan Gianyar Bali that can be accepted by the community and be a tourist attraction . Research using observation , interviews , and documentation . In summary this study was described as follows . Ideology balih - balihan ( art entertainment commercial nature ) that underlies the commodification of performance art barong by making a duplicate original as the original but not profane staged regularly every day at two venues , the stage and the stage Pura Pura Pererepan Puseh . The original performing arts barong ( sacred ) staged in terms of religious ceremonies in temples called bebali art . Behind it all has the objective to obtain pecuniary advantage . Income of performing arts barong for subsistence for the owners of the performing arts barong and local communities and stakeholders .

Copyrights © 2014






Journal Info

Abbrev

ecs

Publisher

Subject

Arts Humanities

Description

Cultural studies constitutes an interdisciplinary area critically discussing socio-political contexts of various cultural practices in society. Its focus is on the relation among such cultural practices and the power controlling them. Cultural studies was pioneered by the Centre for Contemporary ...