ANALISIS PENGARUH NILAI PELANGGAN, EXPERIENTIAL MARKETING DAN RASA KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS HOTEL PONDOK TINGAL MAGELANG)

Imroatul Khasanah (Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro)

Jurnal Studi Manajemen Organisasi
Vol 12, No 1 (2015)

This research study aimed to determine the influence of customer value, experientialmarketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. Asample of this study is 100 customers. The technique used in sampling is purposivesampling. The results of this study showed that customer value, experiential marketing,trust toward customer satisfaction have been effect on positive and significant .Customervalue represent most dominant factor in influencing customer satisfaction.Keywords : customer value, experiential marketing, trust, customer satisfaction.