Interaksi : Jurnal Ilmu Komunikasi
Vol 4, No 2 (2015): July 2015

STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL

Nisa, Naima Khoiru (Unknown)

Article Info

Publish Date
02 Jul 2015

Abstract

Abstract:Public Service Announcements (PSAs) is one form of promotion strategies are often used insocial marketing activities. Like commercials in general, PSAs should have an effective message tobe able to change the behavior of the target adopter as desired social marketers. So it takes a creativestrategy in the preparation of a persuasive message and also the media placement of the PSAs thatthe ad is more effective in inducing the target adopter to change behavior.

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Journal Info
Interaksi : Jurnal Ilmu Komunikasi
Website

Abbrev

interaksi

Publisher

Universitas Diponegoro

Subject

Law, Crime, Criminology & Criminal Justice Other

Description

Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to ...