E-Jurnal Manajemen Universitas Udayana
Vol 2 No 11 (2013)

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Warung Subak Denpasar

I Putu Sugiarta (Fakultas Ekonomi universitas udayana, Bali, Indonesia)
IG.N Jaya Agung Widagda (Unknown)



Article Info

Publish Date
04 Nov 2013

Abstract

  The business of food service in Denpasar has very rapid growth, from small-scale to large scale. The influence of service quality on consumer satisfaction in the Warung Subak is the purpose of this study. Total sample of 85 respondents. Multiple linear regression is used to analyze the data. The results showed direct evidence, reliability, responsiveness, assurance and empathy are jointly significant effect on consumer satisfaction at Warung Subak, Denpasar. Direct evidence, reliability, responsiveness, assurance and empathy partially significant effect on consumer satisfaction at Warung Subak. Empathy is the dominant independent variables that influence consumer satisfaction at Warung Subak, Denpasar. Management in order to improve service, hospitality, keep the faith and create a good corporate image to the consumer. Keywords: direct evidence, reliability, responsiveness, assurance, empathy, satisfaction, consumer

Copyrights © 2013






Journal Info

Abbrev

Manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...