E-Jurnal Manajemen Universitas Udayana
Vol 3 No 9 (2014)

Pengaruh Retail Mix Terhadap Keputusan Pembelian Pada Bali Cenik Kids Apparel di Denpasar

Debbie Tri Anggraeni (Unknown)
I Ketut Nurcahya (Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia)

Article Info

Publish Date
15 Sep 2014

Abstract

The existence of modern retail now increasingly entered in the daily activities of the community. This is due to a change in shopping patterns in society. Such changes affect the taste of consumers in making purchasing decisions. Purchasing decisions in a store can occur as a result of variable mix consisting of retail pricing, merchandising, promotion, service, location and atmosphere store outlets. The results based on multiple linear regression analysis showed that the retail mix simultaneously and partially positive and significant impact on purchasing decisions. Keywords: retail, retail mix, and purchasing decisions

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...