E-Jurnal Manajemen Universitas Udayana
Vol 2 No 5 (2013)

Pengaruh Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan TELKOM FLEXI

Ni Made Sinta Wedarini (Fakultas Ekonomi Universitas Udayana)

Article Info

Publish Date
03 May 2013

Abstract

This study aimed to investigate the effect of product quality on customer satisfaction and loyalty TelkomFlexi. Data were collected from 120 customers Telkomflexi using purposive sampling method, and the data processed using the AMOS software analysis techniques Structural Equation Modelling (SEM). Research reveals there is a positive and significant correlation between the quality of the product to the customer satisfaction and loyalty Telkomflexi. Telkomflexi customer satisfaction has positive and significant impact on customer loyalty. Keywords : Product Quality, Customer Satisfaction, Customer Loyalty

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Journal Info
E-Jurnal Manajemen Universitas Udayana
Website

Abbrev

Manajemen

Publisher

Universitas Udayana

Subject

Decision Sciences, Operations Research & Management

Description

E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and ...