Jurnal IPTA
Vol 4 No 1 (2016): Jurnal IPTA (July 2016)

ANALISIS TINGKAT KEPUASAN WISATAWAN TERHADAP KUALITAS PELAYANAN DI MBA TOUR & TRAVEL

Putu Putri Susanti (PS. S1 Industri Perjalanan Wisata Fakultas Pariwisata UNUD)
I Nyoman Sudiarta (PS. S1 Industri Perjalanan Wisata Fakultas Pariwisata UNUD)
I Made Kusuma Negara (PS. S1 Industri Perjalanan Wisata Fakultas Pariwisata UNUD)



Article Info

Publish Date
01 Jul 2016

Abstract

The purpose of this study was to determine the level of tourist satisfaction with services provided by the MBA Tour & Travel by analyzing the performance of employees and the results that the comparison of performance and the importances of the suitability to be used to determine priorities and scale repair services tourist satisfaction. The method used in this study was accidental sampling SPSS analysis which multiply 5 to 10 of the 15 indicators in order to get 75 respondents. The analysis technique used is quantitative descriptive analysis assisted by Likert scale with Cartesian diagram to determine the position of an indicator. The average data processing performance that is equal to 2.66 and the average of average importance rate of 3.47 with 77% of conformity was concluded that tourists feel quite satisfied with the services provided by the MBA Tour & Travel.

Copyrights © 2016






Journal Info

Abbrev

pariwisata

Publisher

Subject

Arts Humanities Social Sciences

Description

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, ...