MediaTor: Jurnal Komunikasi
Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-”Pojok”-kan

Memahami Komunikasi Pemasaran Politik

Ibnu Hamad (Universitas Indonesia, Departemen Komunikasi, FISIP Universitas Indonesia)

Article Info

Publish Date
10 Jun 2008

Abstract

This article explores political marketing communication as a means of political communication using concept and marketing communication techniques to buy political product. According to the goals (such as position, title, and wealth), what considered as political communication products in its broadest terms are leadership, institution, membership, policy, and political activities. Principles, methods, and stages of political communication must be attended seriously so that the product being sold would be embraced by political audience.

Copyrights © 2008




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Journal Info
MediaTor: Jurnal Komunikasi
Website

Abbrev

mediator

Publisher

Universitas Islam Bandung

Subject

Languange, Linguistic, Communication & Media

Description

Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the ...