<![CDATA[His study aimed to determine empirically the retail mix in small business retail, that includes Physical Facilities Merchandising, pricing, promotion, services and Organization/Personil, as a predictor of the performance of small retail businesses and competitive advantage. The method used in sampling was purposive sampling, a total of280  respondents  drawn  at  small  retail  businesses  in  Tangerang.  The  data analysis technique used is Structural Equation Modeling (SEM), using by LISREL versi 8.8 are need to test the hypothesis. The results showed, retail mix small business strategy that includes Physical Facilities Merchandising, services and Organization/Personil can be used to predict the performance of retail, which means that the research hypothesis tested. While pricing,  promotion  can  not  be used  to  predict  the performance of  retail. Furthermore, the  retail  business performance  can be used to predict the competitive advantage.  Through  these results  can  be material  for the attention  of small  retail businesses to keep improving the combination of retail mix, either already affect or not affect the performance of the business, because through good performance can affect the competitive advantage for retailers in running the business.]]>
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