Jurnal Ekonomi
Vol 22, No 1 (2017): March 2017

PENGARUH HARGA, PELAYANAN, LOKASI, DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA HYPERMART PURI INDAH DI JAKARTA BARAT

A, Mimi S (Unknown)
Daniaty, Feliciana (Unknown)

Article Info

Publish Date
18 Mar 2017

Abstract

This study was conducted to determine the effect of price, service, location and diversity of products on purchase decisions on Hypermart Puri Indah, West Jakarta. The population in this study are consumers who shop at Hypermart Puri Indah. In this study took a sample of 100 respondents. The method used in this study is a convenience sampling method non - probabilistic findings of this study indicate that the price, service, location and product diversity significantly influence purchasing decisions at Hypermart

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Journal Info
Jurnal Ekonomi
Website

Abbrev

EJE

Publisher

Universitas Tarumanagara

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts on the various topics include, but are not limited to, topics covered include: Business Studies, Ethics Education Issues, Entrepreneurship Services, ...