JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Vol 4, No 2 (2016): JE Vol.4 No.2 (2016) Hal. 395-517

THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE AND PERCEIVED ENJOYMENT TO INTENTION TO USE ELECTRONIC MONEY IN MANADO

Sigar, Junita Fadhillah (Unknown)



Article Info

Publish Date
21 Aug 2016

Abstract

Electronic payment besides phone banking, internet banking, debit or credit card but recently in Indonesia has developed other electronic payment products called Electronic Money. The purpose of this study was to find out the influences between perceived usefulness, perceived ease of use, perceived enjoyment on intention to use electronic money especially to customer of electronic money in Manado city. This research is quantitative researches that use casual type of research. The data was collected through questionnaire with sample size is about 60 respondents who are selected using convenience sampling method and analyzed by multiple linear regression analysis method. The result of this research reveals that there is significant positive influence between perceived usefulness, perceived ease of use and perceived enjoyment to intention to use electronic money. The issuer of electronic money banks or non-banks should increase the knowledge about the electronic money products through the advertisement and promotion and also by make socialization about the product to the public. So the public can know the usefulness and how to use electronic money as a payment instrument. Keywords: perceived usefulness, perceived ease of use, perceived enjoyment, electronic money

Copyrights © 2016






Journal Info

Abbrev

emba

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh ...