SOSIALITAS (Jurnal Ilmiah Pend. Sos-Ant)


A CORRELATION BETWEEN TRAINING, PROMOTION, IMAGING AND PUBLIC INTEREST WITH INCREASE OF SALE IN PRODUCT OF “BATIK TULIS” IN LAWEYAN, SURAKARTA.

Sujanto, Muhammad (Unknown)



Article Info

Publish Date
21 Jan 2014

Abstract

The purpose of this research is to detect: (1) a correlation between batik training with increase of sale in product of batik, (2) a correlation between batik promotion with increase of sale in product of batik, (3) a correlation between batik imaging with increase of sale in product of batik, (4) a correlation between public interest with increase of sale in product of batik, (5) a correlation between training, promotion, imaging and public interest with increase of sale in a product of ?batik tulis? in Laweyan, SurakartaThe research uses quantitative method. The research population is a whole entrepreneur and devotee of batik in Laweyan, Surakarta. A sample was took through Purposive Sampling technique. The data collection techniques use questionnaire and documentation. A data analysis technique was used with correlation test and double regression technique.Based on the results of research can be concluded that: (1) there is positive correlation and significant between batik training with increase of sale in a product of batik in Laweyan, Surakarta, (2) there is positive correlation and significant between batik promotion with increase of sale in a product of batik in Laweyan, Surakarta, (3) there is positive correlation and significant between imaging batik with increase of sale in a product of batik in Laweyan, Surakarta, (4) ) there is positive correlation and significant between public interest with increase of sale in a product of batik in Laweyan, Surakarta, (5) there are positive correlation and significant collectively between training, promotion, imaging and public interest with increase of sale in a product of batik in Laweyan, SurakartaKeywords : ?Batik Tulis?, Product, Promotion and Imaging

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