<![CDATA[Brand registration provides exclusive right and legal protection and certainty for the first owner of brand registration. Even though brand has been registered in the Directorate General of HKI; in practice, other people always imitate the brand or register a brand which has similar in substance to the previous registered brand. The problems of the study were as follows: how about the status of a registered brand which was similar in substance to the previous registered brand, how about the legal responsibility of the Directorate General of HKI on registering a brand which was similar in substance to the previous registered brand, and what attempts were made by the owner of the brand to protect him when there was a registration of a brand which has similar to the previous registered brand. The study used normative research method. Keywords: Similarity in Substance, Brand Registration, Previous Registered Brand, Legal Responsibility, Legal Protection, PT. Karakatau Steel, PT. Perwira Adhitama Sejati]]>
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