Diponegoro Journal of Management
Volume 7, Nomor 4, Tahun 2018

PENGARUH PRODUCT KNOWLEDGE, PERCEIVED QUALITY, PERCEIVED RISK, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA MOTOR KAWASAKI NINJA 250 FI DI KOTA SEMARANG

Adi Kurniawan, Henricus (Unknown)
Indriani, Farida (Unknown)



Article Info

Publish Date
25 Jun 2018

Abstract

This study aims to examine the factors affecting purchase intention. These factors are namely product knowledge, perceived quality, perceived risk, perceived value.The population in this study were all people who knew but had never bought a Kawasaki Ninja 250 Fi motorcycle product, who lived in Semarang City. The sample was selected  using  purposive  sampling  method.  Based  on  the  criteria  that  have  been determined, obtained a sample of 100 respondents.The data analysis technique used in this study is multiple linear regression. The results showed that product knowledge and perceived value had a positive and significant effect  on  purchase intention.  Meanwhile perceived  quality and  perceived  risk are not significant to purchase intention.

Copyrights © 2018






Journal Info

Abbrev

djom

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen ...