Emerging Markets : Business and Management Studies Journal
Vol 2 No 2 (2015)

ANALYSIS OF PERFORMANCE PARAMETER FROM BALANCED SCORECARD PERSPECTIVE IN INDONESIAN CONSTRUCTION FIRM

Siahaan, Antonius TP (Unknown)
Gunawan, Jessica (Unknown)
Juda, Ida (Unknown)

Article Info

Publish Date
13 Mar 2018

Abstract

This research examines the relationships between variables in each balanced scorecard perspectives in Indonesian construction firm. Questionnaires were distributed through offline (sales intercept) and online (freeonlinesurveys.com) basis. We use Cronbach?s Alpha, Pearson Correlation, and Regressions to test the validity and relationship between variables in the model. From 162 questionnaires processed, the results show that there are positive correlation between hard & soft skills and SERVQUAL (tangibility, reliability, responsiveness, assurance, and empathy), SERVQUAL and customer perspectives, and customer perspective and sales. The firm should improve the non-financial perspectives to increase the sales (financial perspectives) since It is proven that there are significant effects between variables.

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Journal Info
Emerging Markets : Business and Management Studies Journal
Website

Abbrev

ijembm

Publisher

Swiss German University

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

This journal is particularly interested in publishing scholarly empirical and theoretical research in various topics in the fields management, accounting, finance, and service industry, such as; Entrepreneurship, marketing, consumer behaviour, organizational behaviour, strategic management, ...