Jurnal Inovasi Bisnis (Inovbiz)
Vol 7, No 2 (2019)

Tingkat Kepuasan Konsumen dalam Menggunakan Smartphone Merek Xiaomi pada Mahasiswa Politeknik Negeri Bengkalis

Eko Darmawan (Politeknik Negeri Bengkalis)
Suharyono Suharyono (Politeknik Negeri Bengkalis)



Article Info

Publish Date
22 Dec 2019

Abstract

A satisfication of customer is determined from customer perception on performance product or services to satisfy customer want. This research consign to knowing customer standard satisfy from using Xiaomi brand smarthphone of Bengkalis State Polytechnic Students. The type of research that use in this case as quantitative by spreading a questionner to 100 respondent people by using vote sample metode non "probability sampling with snowball sampling". The results of this research is showing that quality of product getĀ  mean score 4,13, which is showing the standard of customer satisfy is high. A quality of services get mean score 3,92, which is showing the standard of customerĀ  satisfy is high. Emotional get mean score 4,02, which is showing the standard of satisfy customer is high. The price get mean score 4,14 , which is showing the standard of satisfy customer is high. The cost and the easiness get mean score 4,15, which is showing the standard of satisfy customer is high. So, the most dominant factor on affect the standard of satisfy customer from using Xiaomi brand smartphone is a cost and easiness, mean while the factor who do not affect the most from the standard of satisfy customer from using Xiaomi brand smartphone is service quality.

Copyrights © 2019






Journal Info

Abbrev

IBP

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or ...