Using business intelligence solutions for forecasting in marketing researches

Christina Albert Rayed (Sadat academy for management sciences)

International Journal of Informatics and Communication Technology (IJ-ICT)
Vol 8, No 2: August 2019

Business intelligence comprises of tools and applications that are leverages software and services to translate data into intelligent actions for strategic, tactical and operational decisions. The intelligent business solution facilitates and develops the service provided to the market researchers, saves time and effort needed to identify the customers predict demand and manage production more efficiently, ability to explore possibilities to increase revenue. The purpose of this paper is using business intelligence solutions for forecasting in Marketing Researches. The intelligence solutions are helping the market researchers to achieve efficiency, effectiveness, and differentiation.