Bulletin of Electrical Engineering and Informatics
Vol 9, No 2: April 2020

Cheap vs healthy: Analyzing McDonald’s menu using linear programming

Nur Fadhilah Ibrahim (University Malaysia Terengganu)
Thurga Dewi Arunasalan (University Malaysia Terengganu)
Nurul Akmal Mohamed (Universiti Pendidikan Sultan Idris)



Article Info

Publish Date
01 Apr 2020

Abstract

The factors that influence food choices nowadays are time, cost and deliciousness. An obvious example is fast food. Although consumers are aware that fast food is not a healthy choice, many still chooses fast food because it is convenient. Therefore in this paper, by using linear programming, we analyzed McDonald’s Malaysia menu in order to find the cheapest menu and the ‘healthiest’ menu. We developed a linear programming model for McDonald’s Malaysia menu which adheres to Malaysia Recommended Nutrient Intake 2017 (RNI 2017). Then we solved the model and proposed the cheapest menu and also the ‘healthiest’ menu that meets the nutrient requirement based on RNI 2017. The result showed that price for the cheapest palatable menu is RM21.69 a day. For set menu, we found that no menu meets this requirement, suggesting that McDonald’s set menu should not be taken three times a day. The price for the ‘healthiest’ McDonald’s menu with the least total of fat, sugar and salt that meets the nutrient requirement is RM42.99 a day.

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Journal Info

Abbrev

EEI

Publisher

Subject

Electrical & Electronics Engineering

Description

Bulletin of Electrical Engineering and Informatics (Buletin Teknik Elektro dan Informatika) ISSN: 2089-3191, e-ISSN: 2302-9285 is open to submission from scholars and experts in the wide areas of electrical, electronics, instrumentation, control, telecommunication and computer engineering from the ...