The research was conducted to know the impact of Circular letter of Bank Indonesia No.14/10/DPNP about the rule of minimal down payment in PT Adira Dinamika Multi Finance and to provide the information about the strategies used to minimize these impacts. This research uses descriptive method with the primary data and literature. The results of this study is the impact that was happened since the Circular Letter of Bank Indonesia No.14/10/DPNP. The new syariah financing is a strategy used to minimize or to overcome the impact.Keywords: Strategy, impact, circular letter of Bank Indonesia No.14/10/DPNP
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