<![CDATA[The need for transportation nowadays becomes very important, compared to public transportation. The purpose of this study was to determine the effect of product quality on purchasing decisions of Honda motorized automatic scooters in Fatmawati, South Jakarta. The research method uses quantitative with a population of 680, determination of the sample using the Slovin formula with an error rate of 10% obtained 87 respondents. Statistical tests use simple linear regression equations, correlation coefficient tests, determination coefficient tests, and significance tests. The results of the study there is a strong and significant positive effect between Product Quality on Purchasing Decisions with a regression value of 0.620. The correlation coefficient (r) of 0.604 and the value of determination (Kd) of 0.364 or 36.4% while the remaining 63.6% is influenced by other factors. Hypothesis testing using statistical tests t arithmetic obtained t arithmetic> t table (6.980> 1.9883), this is also strengthened with a significance value of 0,000 <0.05, it can be said to be significant. Thus H0 is rejected and H1 is accepted, meaning there is a positive and significant influence between Product Quality on Purchasing Decisions.]]>
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