Ekonomi Bisnis
Vol 24, No 2 (2019)

THE EFFECT OF MENTAL ACCOUNTING ON STUDENT’S INVESTMENT DECISIONS: A STUDY AT INVESTMENT GALLERY (GI) FEB UNIVERSITY OF BENGKULU AND SYARIAH INVESTMENT GALLERY (GIS) FEB IAIN BENGKULU

Fitri Santi (Universitas Bengkulu)
Nelsi Valetta Sahara (Universitas Bengkulu)
Kamaludin Kamaludin (Universitas Bengkulu)



Article Info

Publish Date
28 Aug 2019

Abstract

Our study tries to explore the existence of mental accounting (MA) phenomenon among the investors at Investment Gallery FEB University of Bengkulu and the investors at Sharia Investment Gallery FEB IAIN Bengkulu, and to test its influences on the stock investment decision. We collect data using questioner. This study uses simple linear regression analysis to test the hypothesis. The results show that investors do have the MA. The average respondents' answers indicate that they treat monthly money with bonus money differently in investing while using monthly money as the capital, they averagely use a smaller portion of their monthly money for investment, but when the capital is their bonus money, then they use more portion of the money for the investment. For the respondents, their monthly money is more important than the bonus money, and they are also more afraid of the risks of investing the monthly money than investing the bonus money, and when there is a loss, the regret level of losses from investing monthly money is higher than regret level of losses from investing bonus money. The result shows the MA exists among the investors, and have a significant effect on the stock investment decisions.

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Journal Info

Abbrev

ekbis

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, ...