ABSTRACTOne of the company's goals is to achieve maximum profit. One of the efforts to reach agreement, the company must always support various strategies to maximize profits. The survival of a company is involved by many things including the profitability of the company itself. Therefore, this study discusses the factors that affect the profitability of banks in developing countries in ASEAN. This study uses 10 banks with the largest assets in Indonesia, 10 banks with the largest assets in Malaysia, and 10 banks with the largest assets in Thailand, overall this study uses 30 companies in ASEAN with a duration of 10 years. return on assets (ROA) is the dependent variable to measure bank profitability, while the independent variables used are non-performing loans (NPL), capital adequacy ratios (CAR), total assets (Size), loan-to-deposit ratio (LDR), domestic product growth gross (GDP growth), inflation, interest rates and exchange rates. These data will be processed using panel data regression with the Cochrance Orcutt method on the basis of the Fixed Effect Model. The final results of this study The results of the results are different in each country. In Indonesia only NPLs have a significant significance of ROA, which is a significant negative. In Malaysia, only the exchange rate is significant to ROA, which is a significant negative. In Thailand, only NPI has a significant effect on ROA, which is a significant negative. Overall in Southeast Asia, only NPLs, interest rates and exchange rates significantly affect ROA, which is a significant negative. In other independent variables, it do not have a significant effect on ROA. Keywords: Return on Assets (ROA), Non-performing Loans (NPL), Capital adequacy ratio (CAR), total assets (SIZE), GDP growth, Inflation, Interest Rates, and Exchange rates.  References A Suryaman, N. L. (2017). Determinats of Banking Company Stock Price.Abreu, M. a. (2001). 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