Journal of Business and Management
Vol 7, No 3 (2018)

THE ASSESSMENT OF JAPANESE RESTAURANT IN BANDUNG SERVICE QUALITY AND ITS IMPLICATION ON CUSTOMER SATISFACTION

Yudha, Jerry Pima (Unknown)
Belgiawan, Prawira Fajarindra (Unknown)



Article Info

Publish Date
29 Oct 2018

Abstract

Abstract. Background: Japanese Restaurants has grown well in Indonesia, especially in Bandung. One of them is Restaurant X which very well-known in the society. There are numerous elements in a restaurant, but previous researches have found that service quality is one of the most important. The objective of this research is to measure the current state of service quality at Restaurant X and to find out whether it has a significant influence on customer satisfaction. Methods: Data analysis used are student t-test and multiple linear regressions method. This research measured the current state of service quality at Restaurant X by calculating the significant difference between customer expectation and customer perception. Results: There is a significant difference between customer expectation and customer perception in all service quality dimensions which are tangibles, reliability, responsiveness, assurance, and empathy. The result also showed that tangibles, responsiveness, and empathy dimension have a significant correlation with customer satisfaction, meanwhile, reliability and assurance dimension does not have. Conclusion: Restaurant X need to improve their service quality thoroughly since it does not meet customer expectation in any dimension. In its application, Restaurant X can focus on tangibles, responsiveness, and empathy dimension first since those dimensions have correlations with customer satisfaction.Keywords: customer expectation, customer perception, customer satisfaction, Japanese Restaurant, service quality,

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Journal Info

Abbrev

jbm

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all ...