<![CDATA[Media coverage about the involvement of M. Nazaruddin in the bribery case of SEA Games athlete development leads to low credibility of the Democratic Party. Through publications in mass media, the Democratic Party showed political positioning to minimize the formation of a negative image. This study aims to determine the difference of illustration and newspaper accounts about the positioning of the Democratic Party in an attempt to address the involvement of M. Nazaruddin cases related to bribery athlete development SEA Games. The research method that used is quantitative, with media content analysis approach. Data were analyzed using chi-square distribution and the frequency of the five indicators of positioning and twenty categories of research. Through the chi square calculation results, it was found that the significance of differences in positioning indicators and positioning categories of significant and insignificant. Keywords: positioning democrat party, newspapers coverage, media content analysis ABSTRAK Pemberitaan seputar keterlibatan M. Nazaruddin dalam kasus suap pembangunan wisma atlet SEA Games menyebabkan rendahnya kredibilitas Partai Demokrat. Melalui publikasi di media massa, Partai Demokrat menunjukkan positioning politik untuk meminimalisir terbentuknya citra yang negatif. Penelitian ini bertujuan untuk mengetahui penggambaran dan perbedaan pemberitaan surat kabar tentang positioning partai Demokrat dalam upaya menyikapi keterlibatan M. Nazaruddin terkait kasus suap pembangunan wisma atlet SEA Games. Metode penelitian yang digunakan adalah kuantitatif, dengan pendekatan analisis isi media. Teknik analisis data menggunakan distribusi frekuensi dan chi square terhadap lima indikator positioning dan 20 kategori positioning. Hasil penelitian menunjukkan bahwa terdapat perbedaan frekuensi pemberitaan tentang positioning partai Demokrat antara Harian Kompas, Media Indonesia, dan Jurnal Nasional. Melalui hasil perhitungan chi square, ditemukan bahwa signifikansi perbedaan indikator positioning dan kategori positioning signifikan dan tidak signifikan. Kata Kunci: positioning partai demokrat, pemberitaan surat kabar, analisis isi media]]>
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