Dekonstruksi Bingkai Dominasi Maskulin Dalam Buku 'Act Like A Lady Think Like A Man'

Amida Yusriana (Dian Nuswantoro University)

Jurnal Penelitian Pers dan Komunikasi Pembangunan
Vol 21 No 1 (2017): Jurnal Penelitian Pers dan Komunikasi Pembangunan

This research is a study of a self – help book, titled Act Like a Lady Think Like a Man by Steve Harvey. It is a best seller book and was adapted into a movie titled Think Like a Man. Problem arises because the book contains of masculine dominance while its main reades are women. Masculine domination in the romantic relationship can potentially cause harm such as male violence against women. This study aimed to describe the framing of masculine domination in this book and explained the background of the dominant ideology behind it. The analyzes were performed by critical paradigm and Robert Entman’s framing method. Muted Group Theory is used as a theory that explains the influence phenomenon of patriarchal ideology and book Act Like a Lady Think Like a Man to romantic relationship. The result shows the presence of masculine dominance in the terms of think and act in every chapter of the book and even though feminine – feminine value was found, it couldn’t speak out loud because it was built under the concept of patriarchy.Keywords: Domination, Masculine, Patriarchy, Gender, Self-Help ABSTRAKPenelitian ini merupakan kajian yang dilakukan pada buku teks populer jenis self – help karya Steve Harvey berjudul Act Like a Lady Think Like a Man. Buku tersebut memperoleh predikat sebagai best seller dan diadaptasi menjadi sebuah film layar lebar berjudul Think Like a Man. Persoalan muncul karena buku ini mengandung dominasi maskulin dengan pembaca utamanya adalah wanita. Dominasi maskulin dalam romantic relationship dapat membahayakan karena berpotensi menimbulkan kekerasan pria terhadap wanita. Penelitian ini bertujuan untuk mendeskripsikan pembingkaian dominasi maskulin dalam buku Act Like a Lady Think Like a Man dan menjelaskan latar belakang ideologi dominan di baliknya. Analisa dilakukan dengan paradigma kritis dan menggunakan metode framing milik Robert Entman. Muted Group Theory digunakan sebagai teori yang menjelaskan fenomena pengaruh ideologi patriarki dan buku Act Like a Lady Think Like a Man dalam romantic relationship. Hasil penelitian ini memperlihatkan pengaruh ideologi patriarki dan adanya dominasi cara berpikir dan bertindak secara maskulin dalam paparan setiab bab buku Act Like a Lady Think Like a Man, meskipun muncul juga paparan feminin – feminin namun ternyata masih terpoles dalam konsep patriarki. Kata Kunci: Dominasi, Maskulin, Patriarki, Gender, Self-Help